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Abi, a leading manufacturer of convenient and easy-to-prepare food products, reports: General Director Tatiana Trifonova became a laureate of the "Exporter of the Year" award in the "Best Woman Exporter" category.

The award ceremony took place on October 14 in Moscow as part of the "Made in Russia" International Export Forum, organized by the state export support institute "Russian Export Center."

In 2024, Tatiana Vladimirovna took first place in the "Best Woman Exporter" (large business) category in the Central Federal District and ranked among the top three winners at the federal stage of the competition. The award was presented by Alexey Repik, Chairman of the All-Russian public organization "Business Russia."

 Tatiana Trifonova, General Director of Abi:

«We are pleased to participate in the "Made in Russia" International Export Forum. Today, it is one of the key events that facilitate the exchange of experience, the formation of new contacts, and the development of exports.

As part of our export activities, we actively utilize support measures for domestic manufacturers provided under the national project "International Cooperation and Export." In 2024, our products received the Made in Russia certification from the Russian Export Center. Abi became the first food manufacturer from the Vladimir Region to achieve "Made in Russia" certification. We plan to continue working in this direction.

We intend to further increase the export of our products, including exploring new markets, with a focus on the Global South, which is a priority for our country.».

Abi's products are represented in 13 countries, and the company regularly participates in leading global food exhibitions: Gulfood (United Arab Emirates), Vietnam Foodexpo (Vietnam), Prodexpo (Russia), Saudi Agriculture (Kingdom of Saudi Arabia), and Sial China (China). The products of Abi's brands are consistently showcased in Good Food Russia showrooms in the UAE, Vietnam, the Kingdom of Saudi Arabia, and China.

Abi, a leading manufacturer of convenient and easy-to-prepare food products, reports: the ceremonial event took place as part of the celebration of the Agriculture and Food Industry Workers' Day.

As part of the celebration of Agriculture and Food Industry Workers' Day, Abi recognized more than 200 top employees for the year's achievements. The company’s employees were awarded corporate honors, letters of appreciation, and certificates of merit fr om the administration of the Oktyabrsky District of Vladimir, the administration of the city of Vladimir, and the Ministry of Agriculture of the Vladimir Region government.

Abi is one of the largest employers in the Vladimir Region, providing jobs and social benefits to more than 12,000 employees. The company has implemented a comprehensive program aimed at supporting and developing its staff. It also has a corporate university wh ere employees undergo retraining, improve their qualifications, and acquire in-demand professions.

The past year was significant for Abi. The company is completing a large-scale investment program totaling 26 billion rubles: new capacities of the "Starodvorskie Sausages" plant have been commissioned, and the construction of a new facility for the "Myasnaya Galereya" plant is nearing completion. Abi has also established its own engineering center, which designs and manufactures equipment for its production sites.

 Olga Antipova, Deputy General Director for Human Resources and Organizational Development at Abi:

«Behind all the company's achievements is the work of a large team of professionals. Abi is more than 12,000 employees who are responsible for creating products loved and chosen by residents in every corner of Russia, as well as in 13 other countries. We believe that the development of Abi primarily means social guarantees, stability, and confidence in the future for our employees and their families. It is an opportunity to work peacefully, build a career, start families, and have children.».

Abi, a leading manufacturer of convenient and easy-to-prepare food products, announces: products of the "Goryachaya Shtuchka" brand are embarking on a journey through the countries of the global phygital movement, charting a route from Ufa to Doha.

On October 17, the ceremonial start of the Tro-Phy-Gital Tour car rally took place in Ufa, with the "Goryachaya Shtuchka" brand serving as the title partner. The legendary "Games of the Future" trophy was handed over to the tour participants by the Deputy Prime Minister of Russia, Dmitry Chernyshenko, and the Minister of Sports of Russia, Mikhail Degtyarev. The event was held as part of the XII International Sports Forum "Russia – a Sporting Power".

The Tro-Phy-Gital Tour rally's opening ceremony was preceded by a roundtable discussion titled "From Russia with Phygital: A New Approach to Supporting and Developing Sports," which was attended by representatives from the Russian Ministries of Sports and Education, the head of the "Games of the Future" project Igor Stolyarov, as well as project partners. In his speech, Abi's Director of Marketing Denis Martasov noted that the company shares the values of combining traditional and new formats, and is therefore pleased to join the growing phygital movement.

 Denis Martasov, Director of the Marketing Department at Abi:

"The projects of the 'Goryachaya Shtuchka' brand in the world of esports and gaming have been carried out for several years. In addition, we also implement offline sports programs. We are pleased to join the international phygital community, which combines competitions in both the physical and digital dimensions.

'Goryachaya Shtuchka' is Abi's most advanced brand. Innovation unites Tro-Phy-Gital and 'Goryachaya Shtuchka,' which supported the first phygital world tour of the legendary Trophy. We are confident that 'Goryachaya Shtuchka' will be a bright addition to the participants' journey and will help make each day of the tour more exciting, interesting, and delicious."

The brand regularly supports projects related to esports and gaming. For the first time, the brand ran a campaign at a Dota 2 tournament in 2018. In 2019, the brand continued its efforts to expand its presence in the esports industry, also partnering at Dota 2 and CS:GO tournaments. In 2022-2023, the brand carried out special projects "Hot Battle" and "Hot Games" featuring top streamers of CS:GO and Minecraft. Continuing its strategy, in 2024, the "Goryachaya Shtuchka" brand is supporting the Tro-Phy-Gital car rally.

The Tro-Phy-Gital tour is an international car rally for phygital sports enthusiasts, combining competitions in both physical and digital dimensions. The international rally will visit countries within the global phygital community, including Kazakhstan, Uzbekistan, and Qatar. Throughout the journey, participants will be supported by the advanced products of the "Goryachaya Shtuchka" brand.

Abi, a leading producer of convenient and easy-to-prepare food products, announces the launch of a new wave of the educational program "Territory of Marketing" in collaboration with Vladimir State University named after Alexander Grigorievich and Nikolai Grigorievich Stoletovs.

The educational program "Territory of Marketing" has been implemented for four years. The project is specially designed for undergraduate students of the "Management and Marketing" department at the Institute of Economics and Tourism of Vladimir State University (VlSU). It allows future candidates not only to gain practical experience with a strong employer but also to start their career path at Abi.

The program is integrated into the educational process of Vladimir State University (VlSU): university professors oversee the lecture portion, while Abi experts offer students the opportunity to analyze real company cases. Practical classes and exams for the "Territory of Marketing" are conducted in a branded university classroom, designed using key elements of Abi's corporate style.

 Yulia Volkova, Director of the HR Department at Abi:

“The ‘Territory of Marketing’ program covers many interesting topics that are useful for young specialists: which forms of online product promotion are relevant, how to engage opinion leaders, what is included in marketing research, and how to develop a brand platform.

“Thanks to Abi’s experts, the university’s academic program is enriched with real cases. Students gain an understanding of what specific marketing projects entail and acquire experience in their implementation—an unquestionable advantage in the job market. Moreover, students who complete the training have the opportunity to undergo an internship and apply for a paid traineeship at a federal-level company. If they prove themselves, they receive a job offer.”

The course will last for 2 academic semesters. Its main goal is to enhance the practical training level of Vladimir students in marketing, as well as to systematically form a student talent pool, with the opportunity for the best young specialists to gain subsequent employment at Abi.

 Dmitry Kozlov, Director of the Institute of Economics and Tourism at Vladimir State University (VlSU):

“The collaboration model between Vladimir State University (VlSU) and Abi has proven itself in the best possible way. The company supports students not only with gifts and prizes but also professionally by providing them with education. Within the framework of the ‘Territory of Marketing,’ the theoretical part of the discipline is delivered by university professionals—our candidates and doctors of sciences—while all practical classes are handled by Abi. Such a collaboration between the institute and the commercial sector allows us to prepare future employees who will not hear, ‘Forget what you were taught before’ when they start working.”

Every year, more than 100 students complete internships and traineeships at Abi. The company provides them with the opportunity to gain experience in various fields: production technology, quality control, marketing, analytics, Information Technology(IT), economics and finance, HR management, and more. Furthermore, the company has created all the necessary conditions for the adaptation and development of young people: a mentoring system, support from the Corporate University, and a talent pool program that stimulates career growth.

Abi, a leading producer of convenient and easy-to-prepare food products, announced that Rustem Mardanov, a member of the Board of Directors of the Bank of Russia, and Nadezhda Kalashnikova, Head of the Central Federal District Branch of the Bank of Russia, became acquainted with the operations of the enterprise.

On September 19, 2024, Rustem Mardanov, a member of the Board of Directors of the Bank of Russia, and Nadezhda Kalashnikova, Head of the Central Federal District Branch of the Bank of Russia, accompanied by Abi's General Director Tatiana Trifonova, visited the production site of the "Starodvorskie Sausages" factory. During the visit, the guests were informed about the enterprise's operations and the implementation of the company's investment program.

Abi is the market leader in Russia across all categories of its presence by sales volume in tons¹. The company provides a full production cycle for its products: raw material procurement, production, marketing, distribution, transport, warehousing logistics, and sales. Abi is represented by three modern factories in Russia, with the two largest located in the Vladimir region.

Representatives of the Bank of Russia became acquainted with the operations of the "Starodvorskie Sausages" factory, which produces sausages supplied to all regions of Russia and exported to 9 countries worldwide. During the visit, the guests were shown the production cycle of the enterprise, including the areas for mince preparation, forming, cooking, smoking, and packaging of the products.

Tatiana Trifonova, General Director of Abi, spoke about the implementation of the investment program with a total volume of 26 billion rubles. The first stage was completed in August 2024 with the commissioning of new production facilities at the "Starodvorskie Sausages" factory, with a capacity of 500 tons of finished products per day.

Rustem Mardanov, Member of the Board of Directors of the Bank of Russia, Head of the Main Branch for the Central Federal District:

“Abi is an example of a domestic producer that, in today's realities, finds opportunities for development, including through large-scale investment projects. Today, we have seen a modern, high-tech production facility. It is extremely important for us to connect with and receive feedback from enterprises that are leaders in their industries, as well as major employers and taxpayers in their regions.”