“Hot Stuff” is a brand without stereotypes that helps consumers feel every moment of life, be its active participant, and to not miss any experience. This is stated by each product of the brand – delicious, bright, and unique.
“Hot Stuff” is a founding brand of an absolutely new category for the Russian market – hot meat snacks ready to be microwaved. “Hot Stuff” is the №1 brand in Russia of frozen fully cooked (finished products)*. The assortment includes “Chebupeli,” “Chebupizza,” “Kruggetsy,” “Hotstery,” “Belmeshi,” etc. In 2020, the brand revolutionized the dumpling boiling process and released a new fully cooked product - “Supermeni,” which are boiled dumplings that only need to be heated up.
“Hot Stuff” dumplings are the №1 brand on the market of frozen semi-finished products in Russia**. In this category, the brand is represented by “Bulmeni," a product range of “stuffed” dumplings filled with plenty of broth.
The “Hot Stuff” brand is a winner of a large number of awards and prizes. The brand is a two-time winner of the TOP 10 category “Best Russian Food Brand” of the 2019 and 2020 “Best Brands” Award and a winner of the National Peoples Trust award “Brand No. 1 in Russia” in the category 2018 “Frozen fully cooked products.” Recognized by the professional community, “Hot Stuff” received awards in prestigious competitions such as (Effie Awards Russia) and exhibitions (Prodexpo).
“Hot Stuff” – stuffed just right!
* Between the periods of 01.01.2019 to 31.12.2019 in terms of the volume of purchases by households in Russia of frozen fully cooked products on the market. According to the consumer panel of LLC GFK-Rus LLC (OGRN 1027739386949), the sample size is 20,000 households in Russia.
** Between the periods of 01.06.2019 to 31.05.2020, in terms of the volume of purchases by households in Russia of frozen semi-cooked food on the market. According to the consumer panel of GFK-Rus LLC (OGRN 1027739386949), the sample size is 10,000 households in Russia.
